Case Study

Challenge

When this ambitious tech startup began its journey, it had a vision but faced the hard reality of building a scalable business. Bootstrapped and eager to raise Series A funding, the founders were experts in technology but lacked the structured processes needed to scale. They were juggling a fragmented financial system, unclear KPIs, and a pitch deck that lacked the polish investors seek.

The Turning Point

Recognizing the need for a steady hand in finance, they brought in Arth Consulting as their fractional CFO. Unlike a traditional CFO, Arth Consulting offered the startup everything it needed at a fraction of the cost. The team began by restructuring key functions—finance, HR, payroll, and legal—setting up a foundation for growth. Arth Consulting helped the founders articulate their story in a compelling pitch deck, benchmarked the company against competitors, and established KPIs and KRAs to track their journey.

The most valuable aspect of Arth Consulting’s involvement was the hands-on support. The startup’s accounting systems were overhauled, and Arth helped them build financial processes from the ground up, including cash flow management, runway tracking, and MIS systems. Beyond numbers, Arth Consulting provided guidance on team structuring, hiring, and training. The startup was now investor ready.

The Result

When the startup finally went into fundraising mode, it was prepared. Investors were impressed not just by the product, but by the clarity and governance demonstrated. With Arth Consulting’s help, they successfully closed their Series A round. After the fundraising, Arth continued to support the company with governance, financial modeling, and expansion advice, helping it scale locally and internationally. What began as a dream became a well-structured, investor-ready company poised for rapid growth.